DelaRouge directs UGC for fashion and beauty brands in three formats. Single Voice is one creator, one moment, one defined voice. The Campaign is a coordinated set of creators under one concept. Residency is ongoing creative direction — monthly delivery, year-round. Three formats. One standard.
Organic usage on your own channels is included in every format. Paid media is an optional add-on, quoted separately. Scroll to each format for full details.
One creator. One moment. Direction included.
Multiple creators. One concept. Coherence through direction.
Annual engagement. Monthly delivery. Direction that compounds.
One creator. One moment. Direction included. We select the creator from our roster based on your brand's visual identity — not from a catalogue, from editorial judgment. Same voice, same aesthetic, same energy in every piece.
For product launches, ambassador content, a precise moment that needs one very defined voice.
We study the visual identity and write the creator brief.
We assign the creator whose aesthetic fits. You approve.
Each video directed and reviewed before delivery.
Ready to publish. Nothing approximate.
Multiple creators. One concept. The coherence comes from direction — not from a single person. We develop the campaign concept and execute it across 2 to 4 creators. Each brings her own voice and audience. Every piece reads as part of the same visual universe.
For seasonal campaigns, launches that need reach, brands that need to speak to different audiences without losing a single thread of their aesthetic.
We develop the visual concept that unifies all creators.
2 to 4 creators chosen for aesthetic match, not reach.
Individual brief per creator. Every piece reviewed.
All pieces coherent. Delivered as a coordinated set.
An annual engagement. Monthly delivery. DelaRouge becomes the ongoing creative direction of your brand — not a one-off, a sustained visual identity. Each month connects to the last. We know your brand in depth. The content compounds.
For brands building a visual identity that holds across every format, every season. When each campaign has to read as a chapter of the same book.
We map your visual identity and set the creative direction.
Recurring briefs, casting, supervision. Every month.
Strategic review across all delivered work every quarter.
The longer we work, the sharper the visual standard becomes.
Our roster is a closed group of curated creators — not a catalogue to browse. DelaRouge assigns the creator based on your brand's visual identity and the brief's requirements.
That is not a limitation. That is the editorial judgment you are paying for. The roster is small by design. That is what makes it valuable.
Organic usage on the brand's own channels is included in every tier. Paid media usage — boosted content and paid advertising — is an optional add-on, quoted separately per campaign and duration.
This separation lets the editorial work stay editorial, and the paid work remain optional. Scope is agreed at briefing.
All visual content, briefs, scripts and communication are directed and delivered in any of these five languages. The studio operates natively across European and Latin American markets.